Timely MD
The Timely MD team aimed to establish a visual identity that would connect with teenagers and emphasize the significance of mental health, particularly with regard to gender diversity.
Approach
To ensure that the visual identity and illustrations resonated with the target audience of teenagers, the Timely MD team sought a design that was youthful yet conveyed the importance of mental health in a serious manner. To achieve this, I created a mood board, featuring a combination of photography and illustration. This provided inspiration for me and the team to explore various directions.
After careful consideration, the team selected a particular direction that aligned with their vision and goals. From there, I began producing various scenarios that embodied the chosen direction, carefully refining and tweaking each one until they were satisfied with the end result.
Execute, and deliver
I have conceptualized and created an extensive collection of nearly 100 unique sets of illustrations. These illustrations encompass a wide range of scenarios and subjects, showcasing my versatility and creativity. Moreover, my illustrations include a diverse range of skin tones, ensuring that my work is inclusive and representative of a variety of cultures and backgrounds.
In addition to creating these illustrations, I have also developed a complete design system specifically for these illustrations.
